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Research papers

The validity and reliability of the results of standardised interviews

The quantitive and qualitative productivity of interviews depends upon many factors. To these belong also the interviewers themselves, who under certain circumstances can exercise a considerable influence on the interview situation and on the outcome...

Catalogue: The European Marketing Research Review 1971
Author: L. Berekoven
June 15, 1971
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Citation

Berekoven, L. (1971a, June 15). The validity and reliability of the results of standardised interviews. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-validity-and-reliability-of-the-results-of-standardised-interviews